Consumers’ decisions about where to buy fuel for their vehicles are swayed by these relationships

SPONSORED | The awards celebrate the hard work, gusto and creativity marketers put into their best bulk emails

The trend shows the market is maturing, says Johanna McDowell of IAS

The platform offers useful sources for brands that enhance transparency

Better understanding of the long-term consumer landscape can improve marketing effectiveness

Pep clinched the Brand of the Year prize, while Yonder claimed the title of Agency of the Year

Five ways brands can use stories to resonate with an audience and create a connection

Brand consistency and investment fuel growth of South African businesses as telecoms giants rank first and second

Specialist agencies are emerging that navigate the intricacies of influencer partnerships, algorithm changes and campaign analytics

Companies who keep their existing client base happy are in a better position to grow than those who do not

The organisation plans to provide access to information and insights that will empower CMOs to make more informed decisions and take decisive action

Ad guru Mike Abel tells how science and technology enhance  market research

The MAAs are an opportunity for entrants to prove the positive impact of marketing and brand building as critical commercial tools for growth and change

A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like

This comes despite advertising spend having  dropped, says Scopen co-founder and global CEO

Getting cash back remains the preferred benefit of economically active consumers