The agency, in its longstanding partnership with Heineken, takes a unique approach to advertising on the continent that respects each culture, language and ...
Bud Light was the clear winner in 20 countries, including in South Africa
The world expects a lot from brands. South Africans expect more amid staggering unemployment, climate change and political concerns
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Pursuing short-term profits has hurt both Adidas and Qantas in recent years
Luxury marketers must adopt a multifaceted approach that combines digital innovation with timeless elegance
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Selection was based on the opinions of 1.97-million consumers from over the world
Consumers’ decisions about where to buy fuel for their vehicles are swayed by these relationships
The trend shows the market is maturing, says Johanna McDowell of IAS
The platform offers useful sources for brands that enhance transparency
Better understanding of the long-term consumer landscape can improve marketing effectiveness
Pep clinched the Brand of the Year prize, while Yonder claimed the title of Agency of the Year
Five ways brands can use stories to resonate with an audience and create a connection
Brand consistency and investment fuel growth of South African businesses as telecoms giants rank first and second
Specialist agencies are emerging that navigate the intricacies of influencer partnerships, algorithm changes and campaign analytics
Companies who keep their existing client base happy are in a better position to grow than those who do not
The organisation plans to provide access to information and insights that will empower CMOs to make more informed decisions and take decisive action
Ad guru Mike Abel tells how science and technology enhance market research
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.