Fashionably late but predictably glamorous, Apple finally graced the artificial intelligence (AI) fiesta on Monday as CEO Tim Cook launched a host of AI integrations during his Worldwide Developers Conference (WWDC 2024) keynote address. 

Before you pelt me with fact-check emails, Apple was indeed a pioneer in on-mobile AI. In fact, Apple’s voice-powered helpmate Siri has long been my go-to example in presentations, to illustrate to audiences how they’ve likely engaged with AI long before the current boom. ..

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.