Many column inches and much social media space have been used up on the law changes that will be ushered into rugby union on July 1, but for me there’s a much bigger issue that continues to be ignored by World Rugby.

It’s the one that invokes that old warning against killing mythical geese that lay golden eggs. In among the corporate speak in the releases issued by World Rugby trying to justify and explain the changes, there was emphasis on the fans and the need to make the sport more accessible to those fans and a new audience...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.