How polling firms got election results right
Ipsos cites tried and tested scientific methodologies and political insight
05 June 2024 - 15:31
Polling organisations and election analysts have applauded their efforts for exceptional accuracy in projecting the results of the groundbreaking general election.
In the lead-up to the national and provincial elections, organisations including market research company Ipsos, think-tanks such as the Social Research Foundation (SRF) and the Brenthurst Foundation, and Standard Bank and Wits University conducted surveys. These consistently indicated that the ANC’s support would dip below 50%. ..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.