Netflix has struck a partnership with Russia’s National Media Group, a broadcaster linked to President Vladimir Putin’s billionaire ally Yury Kovalchuk, as it prepares to roll out a local-language service in October.

The partners will offer subtitled and dubbed Netflix series as well as some Russian content, and users will be able to pay in roubles, Netflix said in an e-mailed statement on Wednesday. The company has similar local-language services in countries including India and Malaysia...

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