JOSHUA NOTT: SA tourism: shining adverts are not enough
State departments must work with each other to convert SA’s beauty into economic return
27 November 2023 - 05:00
Visit Rwanda. It’s been five years since the controversial sponsorship of one of the world’s richest football clubs by one of the world’s poorest countries, and it now seems the Rwandan government’s tourism ministry may just have proved its detractors wrong.
It boasts that the Rwandan tourism sector grew 8% within a year of the $40m sponsorship of Arsenal Football Club. Perhaps on a par with the economic dividend is that the sponsorship put the tiny East African nation on the map. ..
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