There are three things that seem true. The first is that Clicks employs, or has recently fired, an advertising agency staffed by people who are profoundly unequipped, both intellectually and emotionally, to present any idea whatsoever to the public.

Thuli Madonsela, commenting on the now infamous Clicks advert that describes a white model’s hair as “normal” and contrasts it with a black model’s “dry and damaged” hair, suggested that it was a classic case of “unconscious bias”...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.