TECHNOLOGY
Detergents mask fuel quality issues
Shell is launching its new V-Power with Dynaflex fuels and detergents around the world — but is it just marketing hype in SA, asks Mark Smyth
Shell put on a huge show for the launch of its new V-Power with Dynaflex fuels. And not just in SA, because it is rolling out the new fuels to 23 markets around the world this year. The company brought in fuel retailers, the media, technology pundits and even petrol attendants from all over SA. It had giant screens, new fuel trucks, demonstration modules, food stalls and lots of leather chairs and couches. It even hired the Kyalami racetrack and its conference centre for the day. Many will have been impressed — it was an impressive setup. But among all the attendees was a chap called Andreas Schaefer who is based at a Royal Dutch Shell laboratory in Hamburg and who is one of 170 scientists working for the company. Schaefer followed the script, telling everyone how brilliant the new fuel was, but then we sat down with him away from the razzmatazz. We had to chip away at him a bit, but after asking the same question directly and in various ways: "Is SA getting the same fuel as Europe?...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.