Streamers turn to live sports to get ahead of the game
Netflix hopes to win the hearts of subscribers when it streams the exhibition match between Rafael Nadal and Carlos Alcaraz
01 March 2024 - 05:00
With streaming companies wanting to increase their audiences and entice new subscribers in a highly competitive environment, it’s logical that they’ve begun to look to the big, wide world of sports as a potentially profitable and popular drawcard.
In SA, Showmax has used its exclusive rights to the English Premier League as a major incentive for new subscribers, while other international streamers like Amazon and Netflix have begun to experiment with live broadcasts and sports documentary content as a means of expanding their subscriber bases...
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