EasyJet sets sights on business and holiday-tour travellers
London — EasyJet says it wants to expand its holiday-tour unit and attract more business travellers as new CEO Johan Lundgren moves the airline beyond an increasingly competitive discount market. Lundgren named five top managers on Tuesday, led by the appointment of Garry Wilson from TUI Airways, to head the holiday arm, which will become a focus for investment along with a new loyalty programme and measures to target corporate travellers. The stock rose following a smaller-than-expected first-half loss. EasyJet is targeting a broader range of markets as the discount sector becomes an increasingly tough battleground, with network carriers setting up their own cut-price units and Ryanair expanding operations. Lundgren said he would not be muscling in on the bidding for Norwegian Air Shuttle after IAG had two approaches rejected, and had no plans to enter the long-haul, low-cost market, where the Scandinavian company is a pioneer. "We are not interested in buying Norwegian. We’re goin...
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